De marketingstrategie van AUP heeft als doel academici en geïnteresseerde lezers wereldwijd effectief te bereiken. AUP werkt nauw samen met partners, is aanwezig bij belangrijke conferenties en kijkt graag in overleg met u naar de mogelijkheden voor promotie.
For all our academic products we develop and distribute metadata that enables discoverability of our titles through repositories, research databases, discovery service and ebook platforms, such as Cambridge Core, De Gruyter, EBSCO, Ebrary/Proquest, JSTOR and others.
To reach the end-users we focus on a refinement of marketing, instead of generic measures, towards specialisation and author cultivation. AUP has an established framework that covers the essentials of promoting book series and books, whether in print or electronic format, to the academic market:
We appreciate that each book and author is unique. With this in mind, we work to develop a strategy specific to each project.
AUP's academic books are integrated in various Library Management Systems, Discovery Layers, Linking Products and Workflow Tools. AUP is discoverable through the most prominent discovery platforms:
We consider book marketing to be a collaborative process and we actively approach our series board members, authors and contributors. As a result, AUP provides a tailored marketing toolkit to reach our readers and ensure our publications have maximum impact. This toolkit includes advice for optimal promotion through social media and the authors personal network.