Films that Work
Titel
Films that Work
Subtitel
Industrial Film and the Productivity of Media
Prijs
€ 63,95
ISBN
9789089640130
Uitvoering
Paperback
Aantal pagina's
496
Taal
Engels
Publicatiedatum
Afmetingen
16 x 24 cm
Inhoudsopgave
Toon inhoudsopgaveVerberg inhoudsopgave
Contents - 6 Introduction - 10 I Navigating the Archive - 18 Archives and Archaeologies - 20 Record, Rhetoric, Rationalization - 36 Vernacular Archiving - 52 II Visuality and Efficiency - 64 Early Industrial Moving Pictures in Germany - 66 Layers of Cheese - 76 Images of Efficiency - 86 “What Hollywood Is to America, the Corporate Film Is to Switzerland” - 102 Poussières - 120 Thermodynamic Kitsch - 128 III Films and Factories - 152 Touring as a Cultural Technique - 154 Corporate Films of IndustrialWork - 168 Filming Work on Behalf of the Automobile Firm - 188 Eccentricity, Education and the Evolution of Corporate Speech - 212 Centron, an Industrial/Educational Film Studio, 1947-1981 - 222 Films from Beyond the Well - 244 IV See, Learn, Control - 258 The Personnel Is Political - 260 Behaviorism, Animation, and Effective Cinema - 284 Technologies of Organizational Learning - 304 The Central Film Library of Vocational Education - 316 “Reality Is There, but It’s Manipulated” - 330 V Urbanity, Industry, Film - 348 Modernism, Industry, Film - 350 A Modern Medium for a Modern Message - 378 Harbor, Architecture, Film - 392 Industrial Films - 406 The Desiderata of Business-Film Research1 - 464 Contributors - 472 Index of Names - 477 Index of Film Titles - 481 Index of Subjects - 486

Recensies en Artikelen

‘Industrials’ and ‘educations’, promotional and corporate films and videos, like amateur film, have in recent decades begun to receive attention, but barely a dozen books can be cited which seek to place these films in a broad context. FILMS THAT WORK offers, for the first time, a distinct theoretical framework in which to consider this archive of non-canonical non-fiction film. More than that, it makes a rare contribution to bridging the chasm between English language and continental European film studies -- not just the Shell Film Unit but the Dutch side of its activities; not just sponsorship in the US but film as vocational training in France; not just film and Taylorism but also European uses of film to propagandise it. In short, this is one of the few books to give equal – if not additional -- weight to non-fiction film activity in continental Western Europe. And FILMS THAT WORK achieves this in no dry and inaccessible manner. On the contrary, fascinating nuggets are to be found throughout: 150 copies of newsreels made pre-WW II by the Czech Bat‘a shoe company and sent out to its 800 shops, Switzerland as corporate films' 'Hollywood', transvestite Krupps employees at a works-party filmed in 1936. FILMS THAT WORK marks a step-change in the study of non-fiction cinema outside the documentary canon. Professor Brian Winston Lincoln Professor of Communications University of Lincoln |Industrial films have been around since the first decades of the Twentieth Century, but until recently they have largely been ignored in cinema scholarship. Films that Work is a masterful contribution to the growing literature in this area, and it does more than fill in the gap. Sensitive to both aesthetic practice and social context, its essays offer a comprehensive introduction to the sponsored film’s international history. This brilliantly researched and engagingly written collection is a must-read for anyone interested in understanding the vital place of the moving image in industrial relations. Anna McCarthy Associate Professor and Associate Chair Department of Cinema Studies, NYU Coeditor, Social Text |Films That Work represents the leading edge of a new era in media research. The history of nontheatrical films - productions that greatly outnumbered the commercial features we have long studied - is now being written in scholarly form. Hediger and Vonderau‘s anthology of new essays sets a high standard, demonstrating how significant this research can be and how much we have yet to learn about the thousands of such films awaiting rediscovery in archives and private collections. -- Dan Streible, New York University

Patrick Vonderau, Vinzenz Hediger (red.)

Films that Work

Industrial Film and the Productivity of Media

alleen nog leverbaar in hardback tegen dezelfde prijs als de paperback: ISBN 978 90 8964 012 3

Industriële films worden gezien als een apart filmgenre van de twintigste eeuw. Ze werden geproduceerd en gesponsord door de overheid en grote bedrijven en moesten vooral aan de wensen van de sponsors voldoen, en niet zo zeer aan die van de filmmakers. In de hoogtijdagen werkten er duizenden mensen aan deze industriële films. Zo zijn er vakbladen en filmfestivals ontstaan door samenwerking met grote bedrijven als Shell en AT&T. Daarnaast hebben belangrijke regisseurs, zoals Buster Keaton, John Grierson en Alain Resnais, aan deze films meegewerkt. Toch lijkt de industriële film geen spoor te hebben achtergelaten in het filmische culturele discours. Films that Work is het eerste boek waarin de industriële film en zijn opmerkelijke geschiedenis worden onderzocht.
Redacteurs

Patrick Vonderau

Patrick Vonderau is Professor of Media and Communication Studies at the University of Halle, Germany.

Vinzenz Hediger

Vinzent Hediger is hoogleraar Film Studies aan de Goethe Universität Frankfurt, Duitsland.