Orchestrating Public Opinion
Paul Christiansen
How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Orchestrating Public Opinion
€ 79,00
ISBN:
9789462981881
Release date:
02-10-2017
Available:
Expected
Edition:
Hardback
Pages:
216
Author:
Paul Christiansen
Orchestrating Public Opinion
Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.