Film Production and Consumption in Contemporary Taiwan
Ya-Feng Mon
Cinema as a Sensory Circuit
Film Production and Consumption in Contemporary Taiwan
€ 95,00
ISBN:
9789089648884
Release date:
23-08-2016
Available:
Directly
Edition:
Hardback
Pages:
216
Author:
Ya-Feng Mon
Series:
Film Production and Consumption in Contemporary Taiwan
This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.